FREE Resources
I frequently add resources to this page, so check back when you’re ready for an infusion of new ideas. If you’re looking for more suggestions on these topics, contact me — I have many more resources on my list of favorites.
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Articles
Connect with Your Customers
Boost Innovation Without Spending a Dime
Five Times When You Should Not Spend $ on Research
Books I Highly Recommend
Brand / Brand Marketing
Managing Brand Equity
by David A. Aaker
A classic foundation in nurturing and building your brand. David Aaker has written many books and textbooks on the subject of branding. As an introduction, you can’t go wrong on his material.
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
by Margaret Mark and Carol S. Pearson
Not the first book on branding to read, if you’re just beginning the topic; but powerful approach to deepen your brand understanding.
The Effective Organization
Winning Decisions: Getting It Right the First Time
by J. Edward Russo and Paul J. H. Shoemaker
Decision-making; it sounds like a straight-forward topic, but this book has wide-reaching application for your business.
The Knowing-Doing Gap: How Smart Companies Turn Knowledge Into Action
by Jeffrey Pfeffer and Robert I. Sutton
How much more does your staff and your organization know than actually gets implemented? A perennial challenge that these authors tackle.
Innovation
The Innovator’s Dilemma
by Clayton M. Christensen
Must-read insights on anticipating change in your market.
The Visionary’s Handbook
by Watts Wacker
Not for everyone, but lays out paradoxes that are present today and that may drive your future.
Orbiting the Giant Hairball
by Gordon Mackenzie
Stimulating look at bringing creativity into the corporate reality of rituals and rules; described as a "cult classic."
Leadership
Leadership on the Line: Staying Alive through the Dangers of Leading
by Martin Linsky and Ronald A. Heifetz
A powerful and very different look at the challenges of the leader than you usually see in the "leadership" press, with a more down-to-earth style and prescriptive tips than the second book mentioned below.
Leadership Without Easy Answers
by Ronald Heifetz
This book was the incredibly thought-provoking – but somewhat more academic – predecessor to Leadership on the Line. If the latter appeals to you, definitely plunge into this one.
Market Research
How Customers Think
by Gerald Zaltman
Beyond the routine basics of traditional research, the author identifies ways to better understand the customer through whole-brain research.
Mind-Expanders
The Answer to How is Yes
by Peter Block
A very different approach to change management, he begins with the point that our endless focus on “How…?” actually stunts effective action.
Finite and Infinite Games
by James Carse
Absolutely unlike anything you have ever read; a profound mind-shift.
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