Services
Creating Customers for Life
Companies today live and die based on their connection to their customers.
The richest brand ↔ customer relationships deliver many advantages: loyal customers, less price-oriented buyers, more word-of-mouth sales, lower marketing costs per new customer. Think Harley-Davidson, Dell Computers, or Starbucks.
Our services help you identify…
How well you’re attracting and keeping customers now:
• How well the product or service gives customers what they want
• Customer loyalty
• Unmet customer needs
• How the brand’s positioning or marketing tactics may be working against the company
How to better connect to your customers:
• What product changes will dramatically improve your business
• Brand characteristics that will increase customer appeal
• Marketing messages that will work best for your product or service
• How to make your brand stand out from the competition
How to find new opportunities:
• With your existing products or services
• Completely new products or new customer segments
What We Do
First, we discuss your goals to determine which actions will give you the biggest impact. Often, companies gather information simply because they’re missing facts, not because they’ve determined that the information will strengthen customer loyalty.
You don’t need to spend time or money on ‘nice-to-know’. You need data that will help you make critical decisions.
Next, we gather the information. Cogentis has 20+ years of experience in research across industries, customers and channel partners, and methodologies. When you’re making critical decisions based on data, the research had better be designed, collected, and analyzed right.
Unfortunately, information alone doesn't deliver results in the market. As a last step, I design ways for teams to work with the data to create and apply insights that direct action.
Results
I help my clients fuse their brands to their customers. Past clients have:
• Discovered what drives their customers to buy a product or service.
• Created messages that speak more powerfully to their customers
• Built customer awareness and richer brand associations
• Learned what keeps their customers loyal
• Identified new products and new line extensions.
Your business is a unique blend of your brand, your products, and your customers within your market.
We can best decide in a conversation if our Creating Customers for Life program can address your needs. Call me at 425.688.1125 or e-mail me.
Next >> Different challenges? Learn how to focus your knowledge, people, and processes to lead your business or return to the main services page.
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