About Linda
 Linda Williams
Ten years ago, Ms. Williams started the consulting firm Cogentis to help companies develop innovations that work by fusing their brands, customers and markets — profitably.
Frustration set in, however. After exciting work with teams to create a strategic brand identity, too many companies failed to follow through. Too many failed to fully capture the possibilities of their brands. Ms. Williams began a hunt to identify factors that could boost a team’s ability to consistently produce successful products. Today, Linda pursues her passion — helping organizations become unswerving innovators by staying deeply connected to their changing customers.
Linda first honed her understanding of products and the customers that love them in the packaged goods industry, spending many years with Kraft Foods. She has worked with organizations since 1982 to identify market opportunities with potential.
Ms. Williams and her colleagues have worked with start-ups through Fortune 100 companies in many industries, including technology, packaged goods, real estate development, and healthcare. Her clients are: Microsoft, Clorox, Simon Property Group (retail real estate), Envision Accounting (software), HaloSource (biotechnology), and Eagle Hardware & Garden (now Lowe’s).
Linda Williams built a complementary mix of business-skills and people-skills through education, combining an MBA in management strategy and marketing with a Master’s degree in organizational change. Her expertise in brand & marketing strategy, research, and group dynamics helps her clients ask the right questions, develop the understanding they need, and keep all players motivated and moving in the same direction.
 Rob Hyman
Rob works with Cogentis
to design experiences that ignite brand messaging, organizational
learning and development within a company.
With his team, Rob uses experiential theory to bring life and creativity to organizational development – to help groups manage change, improve communication, and strengthen the teams that are essential for sustainable growth.
In an earlier life, Rob started his own special effect props company in Seattle, Actionprops!. Rob and a team of artisans created a dizzying array of props and effects for commercial still photography, theater, and retail, including a Museum in a Box for Microsoft, a radio-controlled dragon armature for the Seattle Children's theater, flame effects for TV shoots, and a shoe-testing sculptural element which can be seen at REI's flagship store in Seattle.
From his base in the company Interplay, Rob’s talents have been tapped by companies including Starbucks, T-Mobile, and _____.
For more information about how Linda can help your company, call 423.688.1125 today.
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