How well are you sustaining innovation? Can you say "yes" to these questions?
• Is your business growing at the pace you want?
• Are you effectively tapping into your knowledge to pump out big ideas?
• Is your team able to sustain innovation; to keep the pipeline filled and execute on your ideas?
Innovation is essential today – you know it,
your investors and stockholders know it, your customers expect
it. But it isn’t easy. In fact, in a survey conducted by Bain
& Co. in 2001, 91% of executives said that increasing innovation
was critical for their company, yet only one-third were satisfied
with the results of their efforts.
Coming up with an innovative new strategy or marketing insight is easy. Sustaining innovation is hard.
Yet your team really can be more effective.
Imagine that, this year, you are able to rapidly fill your product pipeline with new ideas. The marketing insight you need is flowing more freely from your stakeholders – and – your team now has the skills and capacity to transform that data into clear direction. Best of all, you haven’t wasted resources on wild goose chases for small-idea products that won’t drive the results you need.
Four reasons why you aren't getting these results right now.
Effective innovation combines both art and alchemy. Most businesses are missing one or more of these essentials:
Skills |
Managers are inundated with information, yet rarely trained in transforming that information into action. |
Tools |
Teams often lack the tools for engaging others, unleashing creativity, and guiding results. |
Map |
Many companies re-invent their approach to innovation every time they need a new product or face a new business challenge. You must know how and where to begin with the root of your problem, then walk a path that highlights the steps to get to efficient growth, your destination – and sustain the work |
Confidence |
Often, team members don’t understand the goal, lack a structured opportunity to apply their talents, and don’t see consistent outcomes. The result? People who aren’t engaged, aren’t committed to follow through, and hold back their creativity |
Here's how to switch on innovation in your business.
You must connect your brand to a power source. When you follow these steps, you will reduce your frustration, amplify your business growth, and sustain a regular practice of innovation:
• Plug in – Increase your effectiveness when you bind your brand and your business goal to your internal and external stakeholders. Your products and your marketing will resonate with your customers, leading to higher loyalty and clear differentiation.
• Turn on – Innovation requires both art and alchemy. Make sure your team has the tools to transform the knowledge you have into insights, and channel insights into realistic action plans. Leverage data AND the hidden knowledge of team members to build a foundation for generating ideas that work.
• Distribute the flow – Put your plans into action. Build your innovation structure to sustain creativity and solid outcomes. We use specific steps designed to increase team buy-in and motivation to take action.
Cogentis can help.
At Cogentis, we help our clients assemble their innovation engine, then build a systematic approach for charging it again and again. Cogentis’ founder, Linda Williams, and her colleagues have helped organizations across industries decode their markets and create new formulas for sustained growth for over 20 years. Linda has uniquely blended marketing, research, and change management skills with over 50 established and new product lines ranging in size from start-up to $250M/year brands.
Our website, like our organization, is
a resource to help you amplify and sustain innovation in your
business.
• Visit our page Who We Work With to learn if we're a match.
• Make sure you get our FREE Special Report, "Roadmap to Innovation," to kickstart your new product development.
Stop patching your business, and start capturing
your opportunities for growth.
Reach Cogentis today at 423.688.1125
.
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FREE
Special Report
Roadmap
to Innovation:
10 Tips for New Product Success
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